The constant path "from blue to green" is rewarded: MAC was named a finalist for the German Sustainability Award 2023. This makes the pants specialist one of the favorite contenders for the important award with a europe-wide scope. This is the justification given by the expert jury for the nomination as a finalist in the German Sustainability Award 2023:

“MAC was founded in Bavaria in 1973 and is now the market leader for women's and men's pants in Europe, with jeans making up a significant proportion of the product range. The company launched GOTS-certified products as early as 2019 and switched completely to sustainable cotton in 2020. In 2021 alone, 10 million meters of fabric were processed into pants. As an alternative to conventionally manufactured jeans, which are still criticized for their high consumption of resources, MAC is working intensively on circular-based jeans and environmentally friendly production innovations: In the course of the transformation "FROM BLUE TO GREEN - Re-Designing Denim Traditions", MAC is working in a "Green Denim” which will be made from 100% recycled cotton, synthetic or regenerative fibers by 2030. The proportion of regenerative fibers, e.g. from bamboo and hemp, should be at least 40%. The MAC "Green Denim" is a clear statement for a more conscious use of resources, which promises a considerable potential for influence on the market, partners and customers due to the high brand awareness of the manufacturer."



MAC aT a glance

MAC Mode GmbH & Co. KGaA was founded in 1973 in Wald/Roßbach by Max Gansbühler as a specialist for ladies' and men's trousers.

MAC is one of the leading manufacturers in Europe for women's and men's trousers. Each year, MAC develops 6 collections for men and 6 for women. In addition, 4 collections each are launched in the women's segment for the DayDream and No.1 lines. MAC has been in harmony with nature since its foundation. This is reflected in the light-flooded company headquarters made of natural materials, embedded in a large garden with flowering meadows and watercourses.

sustainable Action drives us


economic Performance


society & social Commitment


protection of the environment and resources

Picture by Nomi Baumgartl

Our sustainability Strategy


creation of desire and Improvement
  • Sustainable materials
  • Chemical management (sustainable washing and dyeing)


constant analysing and optimizing
  • Supply chain mangagement
  • Innovation in product manufacturing
  • Circular economy


Saving energy and resources
  • Protection of the environment and climate
  • Water consumption & wastewater
  • Packaging


Taking responsibility
  • Safe work and workplace
  • Employees and employee development
  • Social commitment

HOW are mac trousers made?

Design, reasearch & cut

It all starts with the design and development of on-trend styles and perfect cuts.

raw material production

Even the production of raw materials like cotton, viscose and polyester can have a significant impact on people and the environment. This is why we use 100% sustainable cotton, for instance.

spinning, weaving

The raw materials are then made into yarns and woven into textile fabric.


Next comes the dyeing process. Our producers follow the legal guidelines on the use of chemicals and do not use bleaching agents.


In the next process step, tailoring, the fabrics and accessories –   like buttons, hang tags and labels – are used to make and finish       ready-to-wear MAC trousers.


After production, our trousers are transported to our logistics centre in Roßbach, Wald in the most environmentally friendly way possible. 

quality control

Before delivery to our sales partners or end consumers, we carry out strict quality controls at our company headquarters in Roßbach, Wald.


Our trousers are now sold worldwide through specialist retailers, online and via social media. Wherever possible, we renounce the use of all unnecessary shipping packaging.

where are mac trousers made?

Since our production takes place exclusively in Europe and neighbouring countries, our supply chain is more resilient to disruptions in globally networked supply chains. This makes MAC a reliable partner for specialist retail. The short transport routes also protect the environment. By way of comparison, the CO2 emissions for MAC transport are up to 98% lower than air freight from Asia and 15% lower than sea freight. 

Through regular visits to our production facilities and many years of trusting collaboration, we are able to monitor compliance with social standards much more effectively and know how and under which conditions MAC trousers are made.

Our next project? MAC trousers made and produced entirely in Germany!

  • Marker 1
    MAC headquarters Roßbach, Wald
  • Marker 2
    Weaving, spinning, dyeing mills
    Our spinning, weaving and dyeing mills are located in Turkey, Italy, Spain and Portugal.
  • Marker 3
    Production facilities
    Most of our trousers are made in Turkey. We also produce in Poland, Italy, North Macedonia, Morocco and Tunisia. We are extremely proud that a small number of our trousers are still made at our company headquarters and thus bear the ‘Made in Germany’ label.

Picture by Nomi Baumgartl

MAC contributes to the achievement of the un sustainabile development goals

sustainability report

Awareness of sustainable business practices in an industry that does not automatically operate in an environmentally friendly manner has always been at the forefront of our thinking at MAC.

With the Sustainability Report 2022, we want to document what is already being done to achieve sustainable development today and what still needs to be done in the future in order to always meet our growing demands.

As a company, we are particularly proud of the fact that we also made significant progress in implementing our sustainability targets last year. We will vigorously continue our commitment to sustainability in the coming years. We are looking at a future in which we meet our customers' requirements for a desirable and sustainable product over the long term, while at the same time, contributing to our environment and our society.  

With the Sustainability Report 2022, we would like to take you with us on our journey into this future.

DOWNLOAD Sustainability Report

operational energy concept for Mac

MAC is currently implementing an operational overall energy concept that has been developed in cooperation with students from the East Bavarian Technical University in Amberg. This energy program is supported by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy. The concept includes, among other things, the installation of a photovoltaic system on the roofs of the company headquarters in Wald/Roßbach, which are built from sustainable materials. Another step in the project 'MAC becomes climate neutral'. Further sustainability goals and successes already achieved in the strategy lived by MAC in the triad of economic, ecological, and social responsibility are summarized annually in the MAC Sustainability Report. 


The clear architecture of our light-flooded and spacious company headquarters in the middle of greenery reflects our corporate culture and offers a pleasant working atmosphere. However, our goal was not to build an award-winning structure, bur rather a friendly environment in which everyone can feel at ease. A goal we have succeeded in.

Download DeKRa certificate

Flora & Fauna

Our spacious company premises amidst the gentle hilly landscape of the Upper Palatinate Forest provides an ideal habitat for many plants and animals. Trees and shrubs provide shelter for numerous bird species. The flowering meadows around the company building present a colorful sea of flowers during the summer months. In addition, the biodiversity provides a habitat for numerous small animals and insects such as butterflies, flies, bees, and bumblebees. The large area is also home to 20 bee colonies. A beekeeper takes care of the hives, which are distributed over the entire area. In the flower-rich environment and the nearby forests and fields, bees find sufficient food and, as flower pollinators, maintain our crops and agriculture. The protection of bat species is also close to our hearts. Therefore, bat boxes have been placed on trees and under the canopies of the company building. These serve as shelters and valuable roosts for the endangered mammal species.

Code of Conduct

MAC's Code of Conduct encompasses the company's ethical, social and environmental principles. As a guideline, it requires respectful interaction between colleagues within the company and regulates behavior towards business partners, nature, animals and the environment.

Download Code of Conduct

social commitment

‘When it comes to making a positive contribution, we’re always happy to help’ - that is the credo of MAC. We are deeply aware of our responsibility and want to give some of our success back to society. Accordingly, we have always supported - regionally and nationally - social institutions and associations with donations in cash and in kind. These include clubs, youth organizations, schools, and kindergartens as well as senior citizen facilities. In addition, we support various charities as well as cultural organizations. Moreover, we are not only actively involved in environmental protection, but also help Nature and environmental protection associations monetarily through sponsorship contributions.